100+ must-see digital marketing research 2017 statistics

100+ must-see digital marketing research 2017 statistics

The best digital marketing research 2017, across marketing channels – including SEO, PPC, CRO, social, mobile, martech, email, ecommerce, and UX – to help inform your 2018 marketing strategy

Because the state of digital marketing is always evolving, it is important to keep up-to-date with the latest research in your industry, or marketing channel, to stay ahead of your competition. Yet, it can often be difficult to find the digital marketing research you need to help inform your digital strategy. As we near the end of 2017, we have collected all the best digital marketing research 2017 the team at Smart Insights have found helpful and informative throughout the year. Hopefully, this will help you too!

SEO statistics 2017

PPC and CTR statistics 2017

  1. Businesses make an average of $2 in revenue for every $1 they spend on AdWords. (Google Economic Impact Report) 
  2. Google display campaigns reach 80% of global internet users (Google Benchmarks and Insights)

Digital strategy, transformation, and technologies statistics 2017

  1. The modern living room features a multitude of connected devices, including significant innovation and adoption of OTT and IoT landscape (comScore, State of Digital, 2017)

Ecommerce statistics 2017

Content Marketing statistics 2017

  1. The majority of content marketing has limited impact with 75% of blog posts getting fewer than 10 social shares and zero links from other domains (Buzzsumo and Moz)
  2. 87% of B2B buyers give more credence to industry influencer content. Buyers also indicated they give more credence to peer reviews, third-party publications, and user-generated feedback. More than two thirds (68 percent) of buyers said they frequently give credence to peer reviews and user-generated feedback. Sixty percent give credence to content authored by a third-party publication or analyst.(DemandGen Report – 2017 Content Preferences Survey)

Social media statistics 2017

Mobile Marketing statistics 2017

  1. 69% of digital media time is spent on mobile (comScore, )

Email Marketing statistic 2017

Influencer Marketing statistics 2017

  1. 70% of teenage YouTube subscribers trust influencer opinions over traditional celebrities (Google, 
  2. Over half of internet users say they follow some sort of celebrity account on social, with figures reaching as high as 68% among 16-24s (Global web index

Other digital marketing research 2017 (UX, Video, ABM etc.)

  1. Video will make up 80% of consumer online traffic by 2020 (Animoto

Carolanne (Annie) Mangles is the digital marketing executive and editor at Smart Insights and oversees all blog content. She is involved in SEO strategy planning and improving pages for higher organic reach. When she’s not in the office, you’ll find her hiking in the countryside, eating cake or petting the nearest animal. Connect with her on LinkedIn or follow her on Twitter

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