Topic Research – SEMrush tool for Content Marketing Strategists

If you are anything like me, you have probably been bashing yourself about what to write countless times. Whether you want to make a chart-topping blog post, or an e-book, or even a podcast, you have to have a good theme and a click-worthy headline. To help you fluently create and curate a list of content ideas SEMrush presents a new tool – Topic Research.

Discover Engaging Topics

Following trends and finding big conversations is as important as the process of content creation itself. In order to succeed, aside from maintaining quality, you need to get strategic with your content. Our new Topic Research tool will streamline this task for you, just think of any topic or keyword and type it in. If you are looking to target a specific location, you can select a region, city, and a language for some countries.

SEMrush Topic Research

With the holidays on the way, it would be silly not to ride the seasonal hype train. So, for example, let’s look up the content ideas for “Christmas presents”. Hit Get content ideas, and after a few pondering moments the instrument will provide you with expandable cards containing the most relevant subtopics.  

Before diving into the exploratory fascination, you can choose to prioritize the results by:

Volume – to see the most searched results first;

Difficulty – to find out which topics require less effort for promotion;

Topic Efficiency – to assess topics based on both volume and difficulty.

SEMrush Topic Research cards

If you are more of a visual learner you can switch the view to Mind Map, and get a nice graphic presentation:

SEMrush Topic Research Mind Map

Whichever way you choose, clicking on any subtopic will reveal:


The top 10 most prominent and resonant titles. This selection is prioritized by the number of backlinks the pages have. Pay attention to the bullhorn near the headline; for landings with the highest resonance the icon is painted green; normal and medium backlink profiles get the blue and the light blue colors, and rarely mentioned pages’ icons are greyed out.

To the right of the headline, you will see the list icon with a plus sign, click to add it to your list of Favorite Ideas.


Headlines with questions are usually more clickbaity. Content answering a certain question is more engaging (especially those how-tos), and has a higher chance of getting into Featured Snippets. With this in mind, you should definitely be looking up questions people are asking on your topic.

The list icon is the same as in the Headlines section, pick the lines you like and add them to your Favorite Ideas.

Related Searches

The search terms that are frequently queried along with the analyzed topic can help to unravel user intent. Address these searchers’ afterthoughts in your content to increase its relatability and get a chance to earn higher rankings, or click on a related keyword to regenerate the Topic Research for it. This kind of browsing might come in handy when you are trying to produce ideas with a blank mind.

Your Favorite Ideas

When you have hunted and gathered enough topics to shape up your content plan, proceed to the Favorite Ideas tab. This is where all of the subjects that you have added, with the list icon, are stored. You can sort them by potential resonance (number of backlinks); by type (headlines or questions); by topics and subtopics; or by search volume. To export the list of your ideas as an excel file simply click on the Export to XLS button located in the top right of the table.

A good plan is half of the job done, but you still need to develop and manage your content. No worries, SEMrush has your back. Learn how to kick your blog up a notch with the help of our toolkit!


Put those fingers to work and voice your opinion!

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